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Saturday 27 January 2018 | 6pm

Building a tech startup - DGL Group

27
Jan, 2018

How to build a tech startup: from concept to market

Slava Baranovskiy | Dennis G. Lucan

Have you considered starting a tech company?
Are you a founder of a tech company looking to grow?

Two CEOs decided to combine their experience and offer a free interactive workshop for entrepreneurs. Join us for an evening of growth and inspiration held at one of the most prestigious Business Universities in Britain.

Main topics covered:

1. Building a tech startup
  • How to get a great tech startup idea.
  • How to build your startup product.
  • What technologies you need to know.
  • What is tech startup lifecycle.
  • How to build your startup team.
  • How to find CTO/tech resources for your startup.
  • What are the main tech startup challenges/failures and how to resolve it.
  • How to be productive in a startup.

    • 2. Defining your product/service
  • Who is your target audience.
  • Who are your competitors.
  • What is your Product/Service USP.
  • What is your marketing/sales strategy.

    • 3. Creating brand presence
  • Effective visual and writen content.
  • Importance of consistency.
  • Personal branding.
  • Brand awareness.

    • 4. Marketing strategy
  • Corporate social media.
  • Paid and organic campaigns: advantages and disadvantages.
  • How to use CRM to grow your startup.
  • Creating and maintaining an online database of contacts / subscribers.
  • How to use web analytics to monitor the performance of your marketing campaign.
  • Hubspot: next level in CRM (advanced)


    • Who is running the workshop?


    Slava Baranovskiy

    Creative entrepreneur, tech startup founder, film director/producer and Entrepreneur in Residence of Westminster Business School with a strong business and tech background.
    Read more about him on his website.



    Dennis G. Lucan

    Awarded entrepreneur in national and international business competitions, business consultant with experience in marketing, growth, project management and corporate communications.
    Read more about him on his website.



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